For car dealerships, video messaging typically includes creating a brief clip sent to a client, featuring service appointments, specific car sales information or features, and offered specials. These video clips can be shared by software that integrates with a CRM or by using an embedded YouTube link. Video messaging offers a straightforward method to communicate with customers easily and quickly, while car dealers can save time.
Why Video Messaging?
Video messaging is a powerful way for car dealerships to boost sales and build better customer relationships. It allows dealers to showcase cars in detail directly to interested buyers without the hassle of long emails or back-and-forth phone calls. This quick and easy sharing of information makes customers feel special and valued. They can watch the video whenever and how many times they want. In essence, video messaging combines the power of visual appeal with the effectiveness of personalized marketing to drive sales and build trust in customer relationships.
Guidelines for Producing a Quality Video
1. Make it Personalize
Personalization goes beyond merely mentioning the customer’s name multiple times. It encompasses, for example, revisiting subjects that were previously mentioned in discussions with the customer. This could mean recalling the specific features they desired, referencing a problem they wanted to solve based on past conversations, or even following up on personal anecdotes they shared. An example of this could be producing a video showcasing particular safety features of a car tailored to the customer’s expressed interest in finding a vehicle suitable for family use.
2. Be Quick and to the Point
When crafting video texts, brevity and promptness are key. Aim to make your videos concise, covering only essential elements such as a greeting, a brief introduction, showcasing the vehicle, and concluding with a clear call to action. Additionally, the speed of your response can significantly impact a customer’s decision to visit your dealership. Strive to send your video texts swiftly, ideally within 10 minutes of receiving an inquiry. This approach sets you apart from competitors and demonstrates your commitment and efficiency, making your video stand out.
3. Go Beyond the Basics
To captivate your audience, share insightful details about the car worth watching. Focusing on readily available information through a simple Google search will make your video message uninteresting. Instead, enhance your video’s appeal by creating a detailed walk-around, delving into specifics, and showing comprehensive 360-degree views of the vehicle. This approach highlights unique aspects customers only discover by visiting the dealership in person.
4. Choose a Hosting Platform
Opting for YouTube or a similar video-sharing website works well. Many dealerships use applications that allow them to create videos directly on their smartphones and then upload them to a platform from which the video can be integrated into an email or a text message through the CRM system. Avoid attaching videos directly to emails because it requires the recipients to download a video and wait for it to play. You want to improve the accessibility and convenience of your video communication.
Conclusion
In summary, video messaging is a crucial strategy for car dealerships to boost sales and strengthen customer relationships. By emphasizing personalization, delivering concise messages quickly, offering unique information, and choosing the right hosting platform, dealerships can effectively use video to showcase vehicles and engage with customers. This approach enhances the buying experience, promotes efficiency, and fosters loyalty, positioning dealerships for greater success and customer satisfaction.
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