Kijiji is Canada’s largest classifieds site, with a major presence in the online marketplace. It especially attracts a male demographic (about 65%), with the largest age group being 25 to 34-year-olds (Similarweb). Dominating the Canadian market, about 95% of Kijiji’s traffic comes from within the country, highlighting its strong local focus. The Kijiji Autos section specifically caters to automotive buyers and sellers, drawing 6.6 million unique monthly visitors and generating approximately 84 million monthly views on their Vehicle Detail Pages (VDP). This article outlines the Kijiji for car dealers and offers practical tips for effectively utilizing it.
Kijiji for Car Dealers
Kijiji enhances dealer visibility through unique features like a dedicated page where dealers can showcase their entire inventory with their logo and direct contact information. The logo is also displayed in search results and individual ads, boosting brand recognition. Additionally, each dealer ad can include a tagline—a bolded catchphrase or slogan—accompanying the ad description, providing distinctiveness and effectively conveying the dealer’s unique selling proposition.
Maximize Visibility with Bump Ups and Top Ads
Kijiji’s Recurring Bump-up service is a paid option that automates the process of bumping ads every three days. Users can select the frequency and number of bumps, enhancing the ad’s exposure and potential engagement over time. Additionally, purchasing a Bump for your Kijiji ad not only boosts its position in general search results but also features it in Kijiji Autos’ Inline Listings for 24 hours at no additional cost.
Moreover, purchasing the Top Ads option provides a distinct advantage for dealerships. These ads are displayed simultaneously on both Kijiji and Kijiji Autos without additional charges, ensuring broad exposure. Placing these ads in two strategic locations—the Top Ad sections for prominent visibility and their regular listing spots—helps maintain a consistent presence across the site. Moreover, dealers can choose the duration of the ad—3, 7, or 30 days—to match their sales strategy.
Quicker Posting Time
Dealer ads receive priority in the security screening process compared to ads posted by individual sellers. This quicker turnaround makes their listings more visible to potential buyers.
Some Tips for optimaizing Kijiji
Elevate Car Ads with Visually Appealing Photos
Kijiji allows up to ten photos per ad, providing an excellent opportunity for dealerships to thoroughly showcase different aspects of the car—including the interior, trunk, and engine. It’s crucial for dealerships to pay close attention to detail by including comprehensive photographic coverage of the vehicle. Lacking quality photos might lead buyers to question the authenticity or condition of the car.
The Impact of Listing Minor Features
Not mentioning smaller features in your car ad, like backup cameras, leather seats, and cruise control, might seem minor but can disadvantage your listing. Buyers considering their options often look for these extra conveniences, which could sway their decision in your favor. Detailing all features, especially the less obvious ones, can help justify your asking price, enhance the perceived value of your car, and speed up the sale process.
Eye-catching Titles to Boost Visibility
Creating a compelling car ad title is crucial as it’s often the first element that catches a buyer’s eye in search results. The title should include essential information like the make, model, year, and transmission type and integrate key selling points to stand out. Incorporating relevant keywords that potential buyers are searching for can significantly enhance the visibility and appeal of your listing.
Conclusion
Kijiji stands out as Canada’s top classifieds platform, particularly popular among young audiences. Its Auto section drives significant traffic, showcasing its effectiveness in targeted automotive sales. The platform enhances ad visibility through features like Dealer Branding Tools, bump-ups, and Top Ads, ensuring ads are prominent and quickly reaching potential buyers. Altogether, these strategies solidify Kijiji’s position as a dominant force in the online marketplace.
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