The Power of Short Video Marketing for Car Dealerships
With the explosive growth of platforms like YouTube, Instagram and TikTok, short videos have emerged as one of the most powerful tools in digital marketing, and the automotive industry is no exception. Studies show short videos generate more than double the engagement compared to longer formats, proving just how effective they are at capturing audience […]
Low-Budget Marketing Strategies Every Dealership Should Use
For dealerships, spending more on marketing doesn’t always mean selling more—sometimes what you need isn’t a bigger budget, but a sharper approach. This is especially true during slow seasons, when every lead counts and every dollar matters. Smart, low-cost marketing strategies help maintain a steady flow of potential buyers and safeguard margins. In this article, […]
The Mistakes That Make Dealership Videos Lose Viewers
Videos have always been celebrated as the top marketing tool for car dealerships, with research showing their strong influence on buyer decisions. For instance, Wyzowl reports that auto shoppers who watch videos are 1.81 times more likely to purchase. However, what’s often overlooked is the difference between any video and a successful one. Not every […]
Digital Marketing Strategies That Drive Customer Retention in Dealerships
A sale should never be seen as the finish line, but rather the starting point for building long-term relationships. This is especially true in the automotive industry, where 45% of sales come from repeat buyers, and the average retention rate is around 58% (Gitnux). Yet, keeping customers loyal and consistently engaged is no easy task. […]
Mastering Digital Retailing: Strategies for the Modern Dealership
Before 2020, car buying was almost entirely an in-person process. Shoppers visited multiple dealerships, negotiated face-to-face, and completed all paperwork on-site, while dealership websites mainly served as static brochures. Remote purchasing was rare and often met with skepticism, as dealers relied heavily on foot traffic. The COVID-19 pandemic changed everything, forcing dealerships to adopt digital […]
The Risk of Staying Silent on Social Media for Dealerships
Every day, billions of people scroll through social media, discovering brands and making purchase decisions—often without ever stepping into a showroom. For car dealerships, this is a goldmine of opportunity, as reported by CarGurus, which found that 71% of car buyers used social media during their vehicle purchase process. However, many dealerships still rely on […]
The Dangers of Over-Personalization for Dealerships
Personalization has been a key marketing strategy for nearly two decades, with numerous studies highlighting its effectiveness. For instance, a report from Deloitte Insights found that nearly 70% of consumers are more likely to purchase from a brand that offers personalized experiences. However, these benefits come with one key condition: personalization must be carried out […]