How to Build Customer Trust in Every Stage of the Car Buying Journey
Today’s customers aren’t just looking for the lowest price—they’re looking for a dealership they can trust. In fact, according to Capital One’s 2024 Car Buying Outlook, 48% of buyers are willing to pay more when they feel confident in who they’re buying from. But trust isn’t built all at once—it’s developed step by step, across […]
What Works Where: A Dealer’s Guide to Platform-Specific Video Content
In today’s digital world, car shoppers don’t just walk onto the lot—they scroll through it first. And according to Cox Automotive, video is the most powerful tool shaping their journey. But not all platforms speak the same language. Each one attracts a different type of car buyer, with unique expectations and behaviors. This guide demonstrates […]
The Power of Community Marketing for Car Dealerships
Behind every sale is a story, and behind every successful dealership is a web of genuine human connections: neighbors, friends, and familiar faces who trust your team not just to sell a car, but to deliver a smooth, honest experience. However, what matters most is that building those relationships takes time. Trust doesn’t happen overnight—it’s […]
Customer-First Strategies for Modern Dealerships
In today’s crowded dealership landscape, it’s not just about having the right cars at the right price—it’s about delivering the right experience. A single negative moment, whether it’s a clunky website, an indifferent salesperson, or a lacklustre follow-up, can turn a potential buyer away for good. What truly sets successful dealerships apart is how they […]
Beyond the Buzz: AI Challenges in Today’s Dealerships
AI is often met with enthusiasm at automotive industry seminars and dealership conferences, where new tools and features are presented with excitement and optimism. However, beyond the conference halls, applying AI in real dealership settings remains a challenge for many. According to a Lotlinx survey 2024, 78% of auto dealers are unsure about using predictive […]
Mastering Negotiation: Winning Strategies for Car Dealers
Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust is built, and value is clarified. A recent CDK Global survey found that most buyers want the opportunity to negotiate the price or trade-in value, and approximately a third cited this as a key reason they chose […]
Instagram’s Hidden Challenges for Car Dealerships
As a dealer, you’ve probably been told that having a strong presence on every social media platform is essential, and to some extent, that’s true. Each channel is often treated as a “must-have” because the belief is that increased exposure leads to greater success. But the reality is that every platform comes with its challenges […]