The Smart Salesperson’s Guide to Generating More Referrals
Referrals have always been one of the most powerful, trust-based methods for driving sales. But even though their value is well known, most salespeople are given little more than vague advice, usually just “ask for them.” What’s often missing is a natural, repeatable approach that fits into everyday conversations and genuine customer relationships. In this […]
Pitch Perfect How Smart Dealers Win Over Modern Buyers
A car sales pitch is a structured yet flexible conversation delivered by a salesperson to communicate a vehicle’s value to a potential buyer. It’s tailored to highlight key features, address specific concerns, and guide customers toward a confident and informed purchase decision. At first glance, this definition might seem simple to implement, but in reality, […]
Boosting Online Visibility with TikTok Automotive Ads
TikTok has quickly emerged as a powerhouse in the automotive marketing world, turning car promotions into viral content through its trend-driven, creative format. According to the platform, 19% of users report purchasing a new car after seeing it on TikTok, and half have discovered new automotive insights. Even more impressively, 56% of TikTok users actively […]