From Search to Sale: How FAQ Pages Drive Dealership Success
As the e-commerce landscape evolves, consumers increasingly turn to online platforms to make informed purchasing decisions. This shift has sparked a growing expectation for instant, reliable information accessible when needed. Research supports this trend, revealing that over 70% of shoppers prefer self-service options to quickly access information without waiting for personal assistance. FAQ pages are […]
Marketing to Baby Boomers: Insights for Today’s Dealerships
Baby Boomers, born between 1946 and 1964, are one of the largest generational groups, significantly influencing industries like healthcare, housing, leisure, and notably, the automotive sector. Holding over 50% of the total wealth in the U.S., they wield significant purchasing power, shaping consumer trends across industries. They accounted for a significant portion of new car […]
Navigating Natural Disasters: Why Dealerships Need Technology for Recovery
From hurricanes to floods, natural disasters can bring business operations to a halt, creating challenges that are both costly and disruptive. For dealerships, these events stop daily activities, challenge supply chains, and can quickly damage customer trust. With these risks, having a solid plan to handle crises is essential. This is where technology steps in, […]
Why Dealership Blogs Matter: Key Content Strategies to Engage Buyers
In today’s digital landscape, car buyers seek more than just inventory listings and contact information. Since the internet has made information more accessible, they look for in-depth information and insightful, engaging content to explore not only buying options but also broader knowledge about cars, technology, and the automotive industry. Whether learning how to prepare their […]
