5 Must-Have Video Strategies for Dealerships
In recent years, video has emerged as a highly effective and increasingly preferred tool in digital marketing. Google reports that nearly 60% of auto shoppers say online videos have influenced purchasing decisions. Furthermore, videos generate 1200% more shares on platforms like YouTube than text and images combined. Given this compelling data, it’s evident that industries, […]
Driving Loyalty: The Power of Personalization in Automotive Sales
Personalization in marketing means tailoring every interaction to meet each customer’s unique needs and preferences. This approach is pivotal across industries, particularly automotive sales, where personalized customer experiences significantly influence brand loyalty and purchasing decisions. For example, a study found that 74% of car owners were swayed by the personalized experiences offered during their vehicle […]
TikTok’s Marketing Challenges: A Guide for Dealerships
When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big platform that dealers should start paying attention to. But because it’s so new and different, it has left many dealers confused. However, this fresh platform can be a real game-changer for boosting dealership sales and revenue if […]
The Power of Words: Enhancing Customer Communication in Car Dealerships
Communication is the currency of trust in any business, especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in face-to-face engagements and all communication channels, including emails, texts, phone calls, and social media. This article offers strategic tips for optimizing communication at every […]
Be Seen, Be Remembered, Be the First Choice: Strategies for Increasing Brand Awareness
Brand awareness for car dealerships is the backbone of their success. When customers recognize and trust your brand, they are more likely to visit your showroom, engage with your offers, and choose you over competitors. A well-established brand doesn’t just blend in with the competition—it becomes the go-to choice, standing out and driving online and […]
Mastering Video Marketing for Car Dealerships
Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics reveal that 72% of consumers prefer learning about products or services through video, underscoring its power as a communication tool. For dealerships, according to Google, 60% of car shoppers visit a dealership or its website after watching […]
